ZD Design Blog

Tip #7 – 7 EMAIL OPT IN TIPS TO IMPROVE CONVERSIONS

7. Splash Pages

Rather than being driven straight to a form, which… Blah, who wants that? Instead, you can create a better user experience with an interim page or lead into a squeeze page. These types of warm and fuzzy splash pages are easier on the eyes and decrease the bounce rate.

You can have your forms embedded on the page or you can have popup forms.  But it’s a proven fact that popups aren’t effective and don’t give the best user experience. In some surveys of user-experience research, it shows that almost 100% of users are affected negatively by popup forms that appear out of nowhere and use persistent opt-in forms that put users in a bad loop they can’t get out of, unless they close their browser, yuck!

You want your experience for your new customers to be a positive and easy journey right? You want to show prospects that you already care about them and are respectful enough to give them a choice of embracing your brand.

Always start a new business relationship with a positive experience and you will have more loyal customers. They are people, you know, not robots, ha!

You solve these problems, while still having the chance to capture prospects, when they get to the page: If clients go to the URL, they’re directed to your squeeze page, which also includes an optional big fat button saying something like, “No thanks, take me to the main site.”

I don’t recommend splash pages before a website entrance, but I do recommend a splash page for a direct URL-to-landing page. This will give the user a better experience because they won’t have to think about what to do when they get to your website’s home page. They’re usually taken from a PPC ad or social link to a splash page, this has been known to be the most effective in the last few years.

Thanks and get Optimizing!

 

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