ZD Design Blog

Boost Sales with a Mobile Version of Your Site

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Need some helpful mobile marketing advice? We know that mobile marketing can be hard to figure out and we want to help. To us it’s not so confusing because we’ve been researching all the stats about the growth around search on mobile and tablets.

What is confusing to us is why more businesses aren’t taking the step to offer a mobile version of their site. But, we understand you may need some convincing! Take a look at some of the stats we’ve found and it just may convince you that it’s time to put some energy into developing that mobile version of your website. The mobile industry is evolving. Is your business keeping up and evolving too?

Key Mobile Stats to Pay Attention to:

Within two years, 1 in 4 sales are expected to come from a mobile device.  Click to Tweet
Source: Stephen Pavlovich

Mobile search queries have grown five times in the past two years. Click to Tweet
Source: Marketing Land

53% of American consumers use their smartphones to access search engines at least once a day. Click to Tweet
Source:
Marketing Land

44% of smartphone owners have used their mobile to find details about a retailer (e.g. nearest outlet or opening times), up from 32% in 2012. Click to Tweet
Source: David Moth of Econsultancy

There are 6.8 billion mobile subscribers worldwide. That’s up from 6 billion in 2011. Click to Tweet
Source: Marketing Land

As of June, 2013, Pew Internet found that 56% of U.S. adults are smartphone owners. Click to Tweet
Source: Marketing Land

58% of all US consumers already own a smartphone. Click to Tweet
Source: comScore

Over 1.2 billion people access the web from their mobile devices. Click to Tweet
Source : Trinity Digital Marketing

Mobile ad spending is expected to reach .4 billion in 2013.  Click to Tweet
Source: Marketing Land

75% of mobile users use their mobile device for shopping. Click to Tweet
Source: Marketing Land

Man shopping for a mobile phone

60% of mobile shoppers use their smartphones while in a store, and another 50% while on their way to a store.  Click to Tweet
Source: Deloitte Digital

Four out of five consumers use smartphones to shop.  Click to Tweet
Source: Marketing Land

95% of smartphone users have searched for local info.  Click to Tweet
Source: Google

79% of small businesses feel that mobile sites boost customer engagement.  Click to Tweet
Source: Marketing Land

Tablets are to outsell PCs and laptops in 2013. Click to Tweet
Source: Marketing Land

$22 billion is being spent on mobile advertising in 2012, compared to only billion in 2010. Click to Tweet
Source: Marketing Land

Mobile ad spend has quadrupled since 2009 and is expected to keep growing at the same pace for the next 2 years.  Click to Tweet
Source: Marketing Land

52% of all local searches are done from a mobile device.  Click to Tweet
Source: Marketing Land

Three out of every five searches are conducted on a mobile device.  Click to Tweet
Source: Marketing Land

50% of travel or restaurant mobile queries result in a purchase.  Click to Tweet
Source: Marketing Land

99% of smartphone owners use their mobile browser at least once a day. Click to Tweet
Source:
Marketing Land

71% of mobile browsers expect web pages to load almost as quickly as or faster than web pages on their desktop computers. Click to Tweet
Source:
Marketing Land

74% of consumers will wait 5 seconds for a web page to load on their mobile device before abandoning the site. Click to Tweet
Source:
Marketing Land

61% of people have a better opinion of brands when they offer a good mobile experience. Click to Tweet
Source: Latitude

Tablet users spend 50% more than PC users.  Click to Tweet
Source: Adobe

Mobile-based searches make up one quarter of all searches.  Click to Tweet
Source: The Search Agency

And just for fun:

75% of Americans bring their phones to the bathroom.  Click to Tweet
Source: Marketing Land

What statistic was the most surprising to you? Let us know in the comments!

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