ZD Design Blog

Optimizing The Shopping Experience in Shopify

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In the past, online shopping was restricted to big online stores. But nowadays, online shopping trends have been transformed extremely and there are thousands of online stores that are shipping products at the click of a button all over the world. As shoppers confidence in online shopping, and online safety grows, so does the shopping experience.

These days, Shopify is the most common eCommerce platform around the world, which is being preferred by several developers. This is so as its simple structure and easy accessibility of apps to integrate into the system improves customer interaction within the site. While offline stores have the advantage of face to face interactions, Shopify stores stay content with data collected from online interactions. Data that might not be mainly clean, organized, or contextualized.

Offering an efficient search tool is a significant way to help your customers find your virtual store “shelves” and fortunately, most premium Shopify themes come with a search feature ready to go but there are several ways you can make the feature work more efficiently.

Importance of Search:

Having a perfect search tool for your Shopify store is very important to help users discover the products they are searching for. Whereas a powerful navigation structure is important to approximately any shop, search permits users to look at your store in a much broader sense that is not restricted by the collections and categories displayed in menus.

It is not significant that you get great traffic in your store, but the query is how much of it really converts. Whatsoever traffic you get and from anywhere (organic, direct, referral) it must convert to generate a good revenue. So let’s take a look at the things that could be done to your Shopify so that it generates and converts increasingly revenue.

Optimization

Optimization is the first thing that everyone should do to his or her eCommerce website. Optimizing your online store is significant for taking your eCommerce business to the next level. With competitive ads and keywords, driving traffic to your online store can be expensive, particularly when you are first starting out. When you optimize your online store, you give it a bare possibility to transform browsers into purchasers. The more buyers you have, the more money you make.

Let’s take a look at different types of optimization:

  • Basic Shopify Optimization That’s Done By Mostly Everybody:

Shopify gives you several features to optimize for SEO like adding Title tags, Meta description, Product description, Image ALT tags and automatically generates sitemaps which can help to ease your burden.
It is also suggested that image optimization is significant and while adding images to the page, ensure that image name is your keyword, it doesn’t make a big difference but an edge is all you need to grow. The basic optimization is usually carried out by everybody, but this is not going to get you anything bigger.

adding product description - shopify

  • Advanced Shopify Optimization that Hardly Taken Care By Anyone:

In Shopify, navigational structure and customizable visual is effortlessly editable, but the App Store is the most interesting part of Shopify. The apps in Shopify permit you to improve user interaction within your site and also help with conversion. In the Shopify, there are more than 500 apps, but which is the best and where to use is the ultimate query.

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Let’s take a look at the most common things that can productively help you increase your Shopify store performance:

Customer Reviews

Reviews are the most significant thing that the user checks before buying any product. If the user found good reviews and rating, then obviously the possibility of conversion increases. You should try to collect product reviews from past customers and ensure that you are getting more reviews going forward. Product reviews provide the following two benefits:

  • Reviews provide social proof that customers have purchased your products and are satisfied. – Reviews provide further details about your product which might fill in any gaps in your own description.

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There are several product review apps such as Yotpo, Stamped.io or Judge.me to generate product reviews. These apps have very simple and neat UI that attracts the most and permits a trust signal with social integration to the user and therefore the customer finds it useful in taking the right decision. Take care to comprise some type of freebie or discount offer in a swap for leaving a review. A little gesture, like 5% or 10% off their next order, goes far away.

Product Upselling

Upselling is when you suggest the customer high price product to help the customer select the best product amongst all other alternatives. If you actually take a look at Amazon, Alibaba or any other big eCommerce sites, then you will find it running and then you can understand the power of Upselling. Survey report regarding Upselling has proved it well. For such purpose, Upsell app is powerful enough to show high price products to the consumers while carting. This will definitely increase the chance of selling high priced products and improves conversion rate.

Exit Popups

Sometimes Popups can be frustrating and make it complicated for the website visitors to go wherever they would like to go. So, you can apply exit intent instead of installing a popup that shows on the page right at the start or while browsing. Exit-intent technology can assist you to know your viewer’s behavior better, and optimize the browsing experience for them. This means you will be able to boost up on site revenue, increase social media following, recover abandoned carts, and increase email subscription rates.

Product Photos and Videos

The product image and videos are the most powerful part of your product page and have been proven to have the biggest influence on buying decisions over any other piece of material a customer looks at. Displaying zoomed quality can help the users to know the product more intensely and leads to a high-quality shopping experience. In addition to the photos, product video provides an even more detailed look of products.

Photos and videos work like a platform that cover-up the gap for consumers shopping online who don’t have the convenience of being able to feel, smell and understand a product in real life. To convince customers shopping online it is very essential that the visual assets you use on your eCommerce website require to replicate this real-life experience as nearly as possible.

Shopify store - products

Live Chat

Tools, for example, Olark, LivePerson, BoldChat, and Kayako have made it probable for eCommerce stores to bank on the potential of live chats. All you have to ensure is keep the following points in mind:

  • You should not use offline chat since it is disappointing. If people see a chat box, they would like to chat. – Always respond in 15 seconds. If it takes the representative more time than that, the potential buyer would have already be gone. – Explore your traffic insights. Are you targeting the accurate set of people? What are the top 5 questions asked? These may be significant taking a glance.

live chat

Referral Program

It is very much effectual for conversion. Once a customer refers somebody to your website and if it converts then you can provide some reward points or coupon code, but this whole work is fairly hard to manage if done by some hard coding. However, Shopify gives you the most excellent option here. Within the app store once, ReferralCandy (Custom) helps you to add customers to your referral program with their automated emails and referral pages. You can set prize points when a customer productively refers someone and it converts. It is a great way to boost sales and building up new customers.

Product Description

In eCommerce, there is a saying – don’t describe your product, just sell it. This saying was formed to combat the tendency for people to describe their product in dry, technical, detail. It is much easier to describe the physical details of a product. So product descriptions are the very influencing factor that should be added to a product page. In the product description, always try to comprise a lot of different names, synonyms or terms.

Tablet and Mobile Responsive

An eCommerce website is always recommended to be responsive for tablets and mobiles, but occasionally it’s really difficult to run a website on small devices. Studies show that more than 50% of users attempt to access a website through tablets and mobiles and websites that don’t run well on small screens must have a truly low conversion rate.

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Facebook Messenger

Facebook is transforming the online shopping experience. You will be shocked to know that Facebook has the greatest conversion rate. Consequently, it is high time your eCommerce store put Facebook messenger to great use! Facebook messenger can act as a practical shopping helper and can help your purchaser choose the right choice. If not that, you can deliver shipping notifications through the platform. Did you know you can lose as much as 15% of your customers if you pay no attention to their requests on social media? And the businesses that do answer to social queries can rise by 20-40%!

Reminder and Wishlist

Reminder and wishlist are great features on online shopping websites that provide an opportunity to switch potential customers into actual ones, even when they’re not ready to make an initial purchase. Offer to create a wishlist can be a great method of promotion that could possibly help to achieve the desired traffic on the online store. Reminder increases the chance of revisiting and product sales, so set the reminder option about the products that customers put in the wishlist. Reminder and Wishlist app have a feature to send an automatic mail to the visitors in a due course which intends to catch them and it’s a very accurate way to increase your sales.

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Solidify Your Shopify Testing Strategy

Regardless of the tool you use, it’s significant to have an efficient Shopify testing strategy in place to make sure you don’t end up doing everything blogs recommend you to.

Have One Original Experiment

You want at least two experiments. One experiment must have no goals, no audiences, and no eCommerce tracking. It is your benchmark to see what goes on. Your other experiment must have eCommerce tracking, goals, and all the fancy jazz that changes the data you gather.

Exclude IP Addresses Of Everyone Who Works On The Store

Many times, you want to know and track how external users and customers interact with your website, as internal traffic patterns are usually unlike external traffic patterns. When your report summaries comprise hit data from both internal and external users of your website, it may become hard to find out how your customers are truly interacting with your website.

For instance, let’s say you have a Shopify eCommerce website. Internal traffic might include stress testing that will send a large number of hits to a specific page on your website. Your reports will show a large number of hits on this page and it’s not easy to discern how many hits came from customers and how many hits came from your stress testing.

You can find the public IP address you are presently using by searching “what is my IP address” on google.com. You can find out what IP addresses and subnets your company uses by asking your network administrator.

Use a Shopify Theme that isn’t Live

Use a development theme that will permit you to make alterations without unintentionally affecting your users. To create one, you have to go to the Themes admin area, click on the three dots along your theme name, and select “Duplicate.” This will create a copy of your live theme that you can edit, without worrying about interrupting your user’s experience.

duplicating theme

Website Loading Time:

While optimizing your store’s load times can be a difficult process, there are some things to constantly take into account. The size of your images can have an important impact on how rapidly your website loads. Try to compress and optimize each image. Moreover, for Shopify store owners, try uninstalling any apps that you are no longer using as these apps can still put an extra load on your website even if they are disabled.

Best Shopify Apps to Increase Sales:

Clearly, Shopify is most popular among businesses. And one thing that makes it so is their easiness of getting up and running with small or no technical knowledge necessary. Moreover, with Shopify, it is simple to include the best of the proprietary apps from the Shopify App Store so that a Shopify store can increase its chances of becoming an extremely valuable business.

As several Shopify apps available to select from, it is easy for a business to feel spoiled in terms of the lots of choices available or just overwhelmed. Let’s discuss some Shopify apps that can supercharge your eCommerce store now to make that selection easier:

»GrooveJar 

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is the Shopify app that is used for converting your website’s visitors into customers. It provides a powerful suite of lead capture and conversion tools that can help highly enhance your conversion rate. It makes this possible by allowing Shopify store owners to capture the email addresses of visitors by eight different, fully-customizable pop-up tools.

»Klaviyo 

klaviyo
is used for email marketing. When it comes to integrating email marketing software with your Shopify store, a multitude of choices are available. Some of the most popular apps include Omnisend, MailChimp and Campaign Monitor. What sets Klaviyo apart from the rest is its deep integration with the user data collected by Shopify. It puts personalized, data-driven marketing easily within reach of Shopify merchants.

»Crush.pics app

crush.pics
is used for image optimization. Making sure that your images are optimized for the internet is one of the easiest and most efficient ways to increase the performance of your e-commerce store. Crush.pics not only compresses your images, it also helps in effective image management, making it easy to use file-naming conventions and alt-tags to facilitate search engine optimization.

»Yotpo 

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makes it straightforward for your customers to review their purchases by sending a review reminder email after an interval the merchant determines. Where Yotpo shines compared to comparable apps is that it offers users the ability to write their review and select the star rating within the email itself instead of having to return to the website.

Apps for Shopify are what make a good eCommerce Shopify store great. If you are not putting them to use in your Shopify storefront, you are missing out on numerous creative ways to add value to your store.

Follow the above given ways to get your eCommerce store optimized and take your Shopify store to a new level. Now you have the best ways, it’s time to begin optimizing! Get out there, run experiments, and discover exciting new ways to increase your conversions. With the changing time, customer behavior is constantly changing and sellers have to keep up with the latest trends, transforming customer experience as swiftly as customer preferences vary.

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