ZD Design Blog

Twitter plans to reveal a series of new tools!

Twitter plans to reveal a series of new tools over the next few months, including an analytical tools, according to Erica Anderson (@EricaAmerica), Twitter’s manager for news and journalism.

For those of using Twitter for business this is good news! Not only will we be able to answer questions of ‘quantifying’ traffic to clients, it will be a useful tool for demographic research.

Speaking at Columbia University’s social media weekend in New York, Anderson said the analytical tools will better help publishers track the reach of tweets sent through the microblogging service.

Per her description, the tools like they will be sound similar to analytical services provided by third-party firms like HootSuite and SocialFlow.

While we wait for Twitter to launch their analytics tool, you can always check out Socialbakers Engagement Analytics PRO with competitive intelligence advantages for Twitter.

Socialbakers is a go-to provider for social media statistics of TOP platforms – Facebook, Google+, YouTube, LinkedIn, and Twitter, and our Socialbakers Analytics PRO is being used by the leading brands worldwide such as Lufthansa, L’Oreal, Danone, Vodafone, GE Money, Ogilvy, Kraft, and hundreds more for deep social analytics for Facebook and Twitter.

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